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Creative Stream Blog

This is where we craft our own stories and views for you to be enlightened through our creative stream.

  Category Archives for New Business

The Science Of Persuasion

I love these illustrated Youtube videos, though this one got me thinking about how I use the 6 scientifically proven short cuts of persuasion. Have a look at this video from http://www.influenceatwork.com/ on what these 6 short cuts are and how you may be already using some of them in your day to day work. I was really surprised to find I was already using half of these persuasion techniques within my business and personal life, In some situations I am certain that some of these principles have positively increased how my business has expanded over the last 4 years.

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The Sorbrook web design action plan

We are not sure if we do things differently but when we do work on websites for our clients we are often told that we offer that personal touch and that we take the time to research what they do to get a real insight. This being the case I thought it was a good idea to put out there what our current action plan is when we come to create a new website. So take a look at our 9 point action plan below and see if this is what you think is what should happen when you have a website made. Lets have a chat, grab a coffee […]

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Business owner or entrepreneur…is there a difference?

My first blog in months! and I thought it was only right to write about what has been keeping me away from updating my content for so long. Well it has now been a year since I created my business “Sorbrook” and things have gone from strength to strength though now I am starting to be even more creative in what I am doing and having to shift priorities and ways that I do business. My client base has matured over the last year and the people I now do business with are more than just business acquaintances, I feel they are more like a business family. This has become […]

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What to avoid when advertising your brand with a flyer

Everyone wants to put across the right impression when promoting their business, but there are some simple things which need to be taken into account to ensure your brand looks professional. Let’s take a basic flyer for our example for now. It’s all very well trying to stand out from the crowd but certain things on your flyer need to be avoided. 5 things not to do: 1. Don’t capitalise text to make it stand out. The human brain recognises shapes of words not just of letters and when all letters are capitalised the normal word shape is lost, This is why all UK road signs back in the 50’s […]

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Is the introduction of NFC around the corner?

NFC is a technology being spoken about a lot at the moment , but is it likely to be implemented into smartphones any time soon? Speculations of the potential of NFC have been whispered to consumers, and large corporations, like Sony and Blackberry, seem to be moving in to intergrate it into their hardware. So what is NFC? It’s a method of data transfer which is entirely contactless. Although similar tech has been used for some time now, like TFL’s Oyster cards, Near Field Communication has the capabilities for “sharing, pairing, and transaction”. (unlike the RFID chips of Oyster cards which are one-way only). There are some exciting and innovative things planned for […]

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Creating for the Hotel Industry

What a year it has been so far! Late last year we were lucky enough to secure 3 website design requests from some amazing hotels around the country, which I personally thought was fantastic for our growing business and gives Sorbrook some vital creative and technical ability to offer the same service to other Hotels, B&B’s and Holiday homes. With these new clients we have not only created brand and webdesign but we have had to integrate booking systems, all three of which opted for the Freetobook platform initially. This was our first encounter with Freetobook and after connecting with them on social networks and exchanging emails they have now […]

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From Dinning Table to New Office – Stepping up in Business

The 2nd of September saw a massive change for Sorbrook since 2011 when I started the business. The time has come to move forward from my small corner of the dinning room with all its creature comforts of home and becoming a real company, with a real  new office, real working hours and a new focus on business. Now on day 3 of being within my new office, things seem strange and I am trying to come to terms with the differences of what I came to know as the norm when working from home. The regular distractions of home have now gone and work is easier to concentrate on […]

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The Science Of Persuasion

I love these illustrated Youtube videos, though this one got me thinking about how I use the 6 scientifically proven short cuts of persuasion. Have a look at this video from http://www.influenceatwork.com/ on what these 6 short cuts are and how you may be already using some of them in your day to day work. I was really surprised to find I was already using half of these persuasion techniques within my business and personal life, In some situations I am certain that some of these principles have positively increased how my business has expanded over the last 2 years.

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“OPEN SOURCE” Creativity

So what is “OPEN SOURCE”? Well as most of you know there is a huge amount of free applications, software and general stuff out there in the cloud and this tends to be known as “Open Source” or more loosely known as ….FREE! But this does not mean it is substandard as in some respects Open Source can mean that development wise you could have millions of people creating content and code for one platform in their spare time for no pay. So in the realms of creativity is there such a thing as “Open Creativity”? Well some companies allow their designers to take a day per week or per […]

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Google Apps… whats so great about that?

I started looking at Google Apps a few Months ago when a client of mine was raving about it and how it has so much for so little money, or in some cases for FREE*. So whats on offer? We all should know of the FREE* offerings from Google such as Gmail, Google Calendar and Google Docs, now think of them all integrated together and under your domain name and all for… FREE*!… Pretty cool eh! Now the FREE* version only allows you to have 10 email accounts (which is ample for a small business or organisation) and the email inbox size is limited to around 2gb which for most […]

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