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Creative Stream Blog

This is where we craft our own stories and views for you to be enlightened through our creative stream.

Companies that don’t do their homework…

Getting an inbox full of company’s offering you services from a far away country? Offering prices so amazing that your jaw drops? And hang on a minute…. its exactly what you do!!! This has happened to me over the last few days and admittedly most of these emails that end up in you info@ mail box tend to be from real dodgy types looking to increase the size or lengthen the you know what….. But hey sometimes some of these are from outfits that look like they are what they are. My issue is with a company that not only send an email from a reputable looking company but also look like […]

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Do you really need to post at certain times?

An interesting metric for you, with Facebook pages you now can see how many people have seen your post and it also gives you details about your most popular post. Now I was expecting the most popular post would have been in the evening or at the weekend as the page I was managing was for a band, but surprisingly it was at 2pm in the afternoon on a Wednesday. The post received over 500 views which was thanks to lots of people sharing it and I guess it was also down to the content which was pretty exiting at the time. Just shows that the research done on ideal […]

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Zeebox, could it be a good thing for business!

Here’s a little nugget for you, I have been playing around with Apps lately after acquiring some lovely gadgetry and I came across Zeebox. I have seen the TV adverts with the big man as the TV and the little man as Zeebox and that it is designed to let you interact with your favourite tv shows via social media. Well what I didn’t expect was that this app would in fact bump up my followers on twitter quite considerably, so starting to receive up to around 20 new followers a week just from simply making comments on my favourite TV shows. I guess dependant on your industry you could make informed comments and […]

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Business owner or entrepreneur…is there a difference?

My first blog in months! and I thought it was only right to write about what has been keeping me away from updating my content for so long. Well it has now been a year since I created my business “Sorbrook” and things have gone from strength to strength though now I am starting to be even more creative in what I am doing and having to shift priorities and ways that I do business. My client base has matured over the last year and the people I now do business with are more than just business acquaintances, I feel they are more like a business family. This has become […]

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What to avoid when advertising your brand with a flyer

Everyone wants to put across the right impression when promoting their business, but there are some simple things which need to be taken into account to ensure your brand looks professional. Let’s take a basic flyer for our example for now. It’s all very well trying to stand out from the crowd but certain things on your flyer need to be avoided. 5 things not to do: 1. Don’t capitalise text to make it stand out. The human brain recognises shapes of words not just of letters and when all letters are capitalised the normal word shape is lost, This is why all UK road signs back in the 50’s […]

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Pinterest…The next big thing for 2012

Well according to some this has been around since 2006 and has had a steady following until early last year when interest (or Pinterest) for the site started to explode and by early this year Pinterest was looking down the barrel of over 10 million unique visitors in US. To read more information about this follow the link below: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/ Now this is breaking records for the speed that an individual site has broken the 10 million mark but what is it all about? So let me share my experience as I begin exploring. Started using Pinterest today after receiving a very kind invite from a member of Banbury Business […]

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When Good Brand Marketing Sways Your Choice

Here’s a funny one for you.. I just purchased car breakdown cover as I know in the coming months I may need to make a few long journeys. Now I didn’t go to google and type in Breakdown Recovery, instead I just typed “The AA”. So Why is that? I asked myself, well I know I must have seen at least 3 adverts on the TV in the last few days and I have seen a number of their vans around in this cold weather and I seem to remember I had an email from them as I had been looking into Car Insurance. This just shows that if your […]

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The Power of the Infographic

Having worked alongside Steve for a couple of weeks now, it has become more obvious to me just how much “stuff” is created everyday on the internet. When you break it down to a 24 hour period, each day 249 billion emails are sent and received, 2 million blogs are posted, Facebook is visited 172 million times, with 250 million new pictures posted each day. (http://www.mbaonline.com/) These numbers are only going to increase. So how is all this data dealt with so that it’s not just a mass of uninterpretable digits? Businesses are continually being told that understanding their data is key to success, but how can this be done efficiently? This is where […]

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Is the introduction of NFC around the corner?

NFC is a technology being spoken about a lot at the moment , but is it likely to be implemented into smartphones any time soon? Speculations of the potential of NFC have been whispered to consumers, and large corporations, like Sony and Blackberry, seem to be moving in to intergrate it into their hardware. So what is NFC? It’s a method of data transfer which is entirely contactless. Although similar tech has been used for some time now, like TFL’s Oyster cards, Near Field Communication has the capabilities for “sharing, pairing, and transaction”. (unlike the RFID chips of Oyster cards which are one-way only). There are some exciting and innovative things planned for […]

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Creating for the Hotel Industry

What a year it has been so far! Late last year we were lucky enough to secure 3 website design requests from some amazing hotels around the country, which I personally thought was fantastic for our growing business and gives Sorbrook some vital creative and technical ability to offer the same service to other Hotels, B&B’s and Holiday homes. With these new clients we have not only created brand and webdesign but we have had to integrate booking systems, all three of which opted for the Freetobook platform initially. This was our first encounter with Freetobook and after connecting with them on social networks and exchanging emails they have now […]

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